How did our store design come about?

How did our store design come about?

It’s hard to write this post because it involves a collaborative effort between so many people who are not even aware of it… they’re in different parts of the world… As a matter of fact, this was an international labor of love ♥️

The first person who walked into the shop to decide what this place’s interior design was going to look like is @ienacruz , a dear friend and a great artist! His walls are masterpieces that changed many cityscapes in the US and Italy 🌇 As soon as he walked in he proposed we treat the ceiling as blocks of colors that he had seen in our visual identity outline. He identified what colors went where. 🖼

These colors were thought of and expressed throughout our branding process by @pao_coz88 at @coz_illustration a Milan based artist and designer who put together all of @unregularpizza ‘s branding and visual identity. Our logo comes from an indirect collab between her @thecreativeshake and @solid_branding led by @alfredo_muccino . To them we’ll always be grateful. 🙏

Later, we were approached by an Italian architect who lives in Piedmont his name is Marco @darda88 and he owns @darda_concept and he was exceptional in providing us with a rendering of the place when it was still in shambles (please swipe 🔙 to see the rendering.. so so close to reality it’s amazing!) If anyone needs a hand creating a rendering quickly and with a crazy Italian flair, get in touch with him! ✍️

Artist @sourabh_gupta_design was key in helping us understand how to realize what Marco produced visually. Without him, we don’t know how we would have started it. 👨‍🎨

Then came @fede_teso an Italian interior designer who gave us all her team to help us really make it happen! In a few days we had stencils all over and a floor full of shapes ! It was magic🔥

At last but not least, we would like to mention our t-shirt provider, whom we bugged to make a lot of t-shirts in very little time long before we opened! @talk2emm.nyc if you’re looking for a reliable and quick personalized T-shirt service, Gary is your guy!

Thank you everyone for helping us out. Without you, it wouldn’t have been possible!

Featured photo by @nicksolares (next time we’re making you a 🥩 🍕)

 

Photo by Nick Solares

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